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Friskis & Svettis
Sweden's largest gym chain • 200+ locations
Problemet
National brand, invisible locally. Each gym competed against local fitness centers, but "gym near me" searches showed competitors. AI assistants didn't mention them at all.
Vad Vi Gjorde
Deployed network layer optimization across all 200+ locations. Local schema for each gym. National entity verification for the brand. 48 hours to deploy. No dev work from their team.
Vad Som Hände
- +145% local search visibility
- #1 for "gym [city]" in 50+ Swedish cities
- 30% increase in member inquiries
- Now the default AI recommendation for "gym in Sweden"
"When people ask AI about gyms in Sweden, we're the first name that comes up now."
— Anna Lindberg, Digital Marketing Director
Nordic Home Design
E-commerce furniture • Stockholm • 45 employees
Problemet
1,247 product pages. Small team. No way to optimize each one manually. Traffic stuck at 12,000/month despite quality products. AI didn't mention them at all.
Vad Vi Gjorde
Network layer optimization across all 1,247 products. Schema markup for rich results. Entity verification for "Scandinavian furniture" queries. Their team did nothing. We worked in transit.
Vad Som Hände
- 12,000 → 29,400 monthly visitors (+145%)
- Rich results with ratings and prices in Google
- Now cited by ChatGPT for "Scandinavian furniture"
- +23% average order value
- €89,000/year saved vs. agency
"We're now the go-to recommendation when people ask AI about Scandinavian furniture."
— Anna Lindqvist, Marketing Director
CloudFlow Technologies
B2B SaaS • Amsterdam • 128 employees
Problemet
Three platforms. Three tech stacks. Three SEO tools. Main site (Next.js), knowledge base (WordPress), customer portal (React). Fragmented visibility. No consistency. AI didn't cite them for anything.
Vad Vi Gjorde
Network layer optimization across all three properties. One integration. Unified schema. Consistent entity data. Each platform optimized without touching any codebase.
Vad Som Hände
- Top 3 rankings for "project management software"
- 60% less time managing SEO
- +89% lead generation
- Now cited by ChatGPT and Claude for PM recommendations
"One solution for all our platforms. Our docs now rank in Google and get cited when developers ask AI for recommendations."
— Thomas van Bergen, Head of Growth
Urban Law Partners
Legal services • Manchester, UK • 12 employees
Problemet
15 years of local expertise. Invisible online. Paid an agency £2,000/month for 8 months. Nothing. "Employment lawyer Manchester" showed competitors. AI didn't mention them at all.
Vad Vi Gjorde
Network layer optimization for local + AI visibility. Legal schema markup. FAQ content structured for AI. Location pages for each practice area. £149/month. No agency. No dev work.
Vad Som Hände
- #1 for "employment lawyer Manchester"
- +285% local visibility in 6 months
- 8 → 23 client inquiries per month
- Now cited in AI responses for UK employment law
"Clients say they found us through ChatGPT recommendations. That never happened before."
— Sarah Chen, Senior Partner
EuroNews Hub
Digital media • Berlin • 67 employees
Problemet
50+ articles published weekly. 2,800+ in the archive. Strong journalism. Zero AI citations. Only 3% of traffic came from AI sources. When people asked ChatGPT about European business, someone else got cited.
Vad Vi Gjorde
Network layer optimization across all 2,800+ articles. FAQ sections added. Headlines restructured for AI queries. Citation-friendly formatting. News schema markup. No CMS changes. No editorial workflow disruption.
Vad Som Hände
- AI traffic: 3% → 41% of total visits
- 340+ AI citations per month
- +167% featured snippets
- +34% reader engagement
"When someone asks Claude about European business trends, they're citing our reporting now."
— Marcus Weber, Editor-in-Chief
DevTools Pro
Developer tools • Austin, Texas • 89 employees
Problemet
Great product. Wrong agency. $4,500/month for SEO that didn't understand how developers search. Technical docs unoptimized. AI coding assistants never mentioned them.
Vad Vi Gjorde
Network layer optimization for technical content. Code snippet schema. API reference restructuring. Integration guides formatted for AI. 2 weeks to deploy. No docs rewritten manually.
Vad Som Hände
- Top 3 for "API testing tools"
- 67% lower acquisition cost vs. paid ads
- +156% free trial signups
- Now referenced by AI coding assistants
"Our tools show up when devs ask AI about API testing. That's where decisions happen now."
— Jake Rodriguez, VP of Marketing
Growth Labs Agency
Digital marketing agency • Toronto • 34 employees
Problemet
73 client websites. Different industries. Different platforms. Different SEO tools for each. Margins shrinking. Couldn't scale without hiring more specialists.
Vad Vi Gjorde
White-label network layer optimization for all 73 clients. One platform. One integration per client. Unified reporting. No additional headcount required.
Vad Som Hände
- 45 → 73 clients (same team size)
- 94% client retention
- +78% profit margins
- Zero new specialist hires
"We deliver enterprise-level SEO to 73 clients without an army of specialists. Margins have never been better."
— David Chen, Agency Founder
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